About Neuromarketing
Neuroscience is the study of the subconscious mind and, until now, has been focused in the fields of academia and medical science.
Neuroco is a new specialist Neuromarketing agency which is pioneering neuroscience techniques and applying them to the commercial world. By measuring mind-states, emotions and other sub-conscious responses, we help you understand how respondents really think, act and behave.
A primary focus of Neuroco is in measuring sub-conscious reactions and marrying them with cognitive responses derived through classic qualitative methodologies. Increasingly our work is extending into quantitative, scaled-up EEG studies which provide tracking of attention and emotional attraction to all kinds of different stimulus material.
EEG technology is highly applicable to a wide spectrum of studies and stimulus material eg from Advertising to Packaging, Design to Merchandising, Creative and Concept work to Observation or Experiential studies. Additionally, there is an increasing capability in evaluating all types of sensory responses…. touch, feel and taste as well as the more prevalent studies of audio / visual material.
Neuroco's expertise extends beyond EEG mind-scanning into a wide range of additional physiological measures such as arousal levels (GSR), breathing patterns, heart-beat and especially Eye-Tracking. Our techniques provide the potential to develop new and deeper layers of insight to guide and evolve brand strategy.