Who We Are
In short: Neuroco is run by a cadre of experts bringing together a unique and powerful blend of the most relevant skills; Neuro-science, Brand Marketing, Qualitative Research and Brand Planning. Between us we have over 100 years of experience in these fields.
Peter Laybourne, Chairman:
Chairman of Qualitative Brand Planning Agency: Fathom International Ltd. Former MD of the Schlackman Group and ex Colgate: Palmolive and Unilever.
Thom Noble, Managing Director:
Former Marketing Director: Walt Disney Television, Vice-President Marketing: Smirnoff (Diageo), International Brand Controller: Fosters Brewing Group.
Dr. David Lewis, R&D Director:
Europe's leading exponent of Neuroscience and an author and broadcaster on the topic. A chartered research psychologist, formerly with the Department of Experimental Psychology at the University of Sussex, who has been conducting EEG studies into consumer motivation and decision making since the early 'eighties. He is co-author of "The Soul of the New Consumer: Authenticity - What We Buy & Why in the New Economy".
Darren Bridger, Associate Director-Neuroscience:
One of Europe's leading EEG practitioners and specialist in bio monitoring techniques. Long-term collaborator with Dr David Lewis on a wide variety of research projects into measuring both cognitive and physiological responses. He is co-author, with David, of "The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy".
Geoff Pook, Commercial Director:
Having founded, built and sold a national and international engineering service company, he is now involved in a number of new start companies including media, entertainment, new product development and property, providing investment and management support.